Target

Nintendo

These are all animated.

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Nationwide campaign highlighting Target’s contribution at a state level

The scope of this project is maybe the largest campaign I’ve been a part of. Here’s where it made some appearances:

“Chicagoland”
“Delaware Valley”
“DFW”
“Greater Boston”
“Greater Houston”
“Metro Atlanta”
“National”
“South Florida”
“The Bay Area”

You may have seen the print version at one the local stores?

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This is the digital side of the campaign.

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Project Description

Target’s digital media buys cover everything from standard banners to micro sites and animated outdoor. The first two examples are from the MarioKart 8 Deluxe campaign and the third example is a high impact microsite that launches from a banner to take over your phone. The MarioKart campaign outperformed the high expectations. The college campaign recently launched.

Target handed me the creative keys, I had a lot of creative freedom over some really enormous brands that typically want “minimal” creative direction, animation or design input. For example; Nintendo.

I feel like I really came into my element, they liked everything I came up with. But I had to cut my time off with Target abruptly in the middle of the Mario Odyssey campaign due to a family emergency.

Project Details

  • Client: Target
  • Tasks: Design & Development, Creative Direction
  • Website: http://creativestudio.target.com/