Target

Nintendo

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Nationwide campaign highlighting Target’s contribution at a state level

The scope of this project is maybe the largest campaign I’ve been a part of. Here’s where it made some appearances:

“Chicagoland”
“Delaware Valley”
“DFW”
“Greater Boston”
“Greater Houston”
“Metro Atlanta”
“National”
“South Florida”
“The Bay Area”

You may have seen the print version at one the local stores?

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This is the digital side of the campaign.

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Project Description

I worked directly with the broadcast team and digital media team at Target to help steer and synergize animation and interaction design across all digital, in a comprehensive, multi-million dollar holiday campaign. I spent a careful amount of time sharing and creating best practices for their banner pipeline. I brought my expertise as a banner developer, interaction designer, and user experience design. I found time to experiment with new forms of animation and interactivity within banners on mobile for some major campaigns with Target internally, Google and Nintendo. There was a lot of teaching opportunities with their in-house team, I worked with the team in India to help meet delivery deadlines and shift quality expectations; many of my contributions ended up being adopted into their standards. I was required to negotiate with management, vendors and ad serving services to make certain that we were maximizing Target’s digital media buys.

I had the creative keys to banners at Target, I was creating a standard of banners they were unaccustomed to—in a great way. A critique I often heard was to dial it back, but only because we were limited by time and developers.

I was developing and experimenting with new forms of interaction within banners that were some of the first of its kind. I also got the opportunity to try out a few different departments, places where I got to grow my UX, UI or animation skills.

My contract with Target ended due to a family emergency. I’d love to go back given the opportunity.

Project Details

  • Client: Target
  • Tasks: Design & Development, Creative Direction
  • Website: http://creativestudio.target.com/