Target Holiday

Awesome Finds Finder

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Spectaculator

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Holiday at Target

During my time at Target, I was asked to consult and integrate interactive abilities into campaigns to rescope their mobile app. I was brought onto the Viewpoint team later to help with very specific animation and UX needs. Various responsibilities included; rapidly prototyping capabilities for Target’s various mobile applications, working in tandem with developers to create interaction and animation assets to polish user experience within existing projects, helping to curate walk-in experiences at their store or technology demos, developing assets to showcase Target’s abilities in Singapore as part of their expansion proposition. Working and experimenting with the Viewpoint Team to make user experience prototypes for product recognition in augmented reality. No codenames were released publicly. Developers and I would would conduct our own research by user testing unsuspecting but willing customers in the store at ground level below. These were often interviews to see what was functioning in earlier versions of their various apps.

Both of these projects start as banner ads and try to engage the guest into launching a larger experience. The Awesome Finds Finder helps you find the perfect gift anyone on your list by answering a few questions. It’s fun and addictive. The Spectac-U-Later helps you keep track of all the deals Target has to offer this season by adding a reminder to your phone calendar. It can help the user save real money and simplify holiday shopping.

Project Details