Target Holiday

Awesome Finds Finder

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Spectaculator

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Holiday at Target

The Holiday season at Target is an immeasurably important time for the company and the brand. They need to sell product, tie into the overarching campaign, reinforce Target as a brand and remind the guest that they offer fun and unique experiences. I was brought in to help them achieve these goals and find new ways to interact with ad content.

Both of these projects start as banner ads and try to engage the guest into launching a larger experience. The Awesome Finds Finder helps you find the perfect gift anyone on your list by answering a few questions. It’s fun and addictive. The Spectac-U-Later helps you keep track of all the deals Target has to offer this season by adding a reminder to your phone calendar. It can help the user save real money and simplify holiday shopping.

Project Details