Best Buy

The Adobe Flash Runtime Crisis

In 2015 Hackers exploited the Adobe Flash Runtime and the sensitive information of NATO officials were targeted and doxxed.

Google’s Chrome and Mozilla’s Firefox stepped forward to announce that they would be ending native support for their browsers and the Adobe Flash Runtime in 2020.

This was a major technological setback for everyone. Agencies have been reeling for years. The Flash Runtime was extremely efficient at utilizing device hardware to run rich-media at blazing speeds and while constraining file sizes. No one had a clear solution to the problem. The runtime was criss-crossed up in everything from the dawn of the internet.

A group of us at Wunderman saw the writing on the wall and what it meant for the future business of the agency, their relationship with Best Buy and the landscape of media on the internet. We formed a plan with management to be one of the first agencies in Minneapolis to proactively react to this news by transitioning our international banner media pipeline from Buenos Aires and the Flash Runtime to the new HTML5 canvas format in the Minneapolis office. We helped lead the way in prioritizing mobile design by switching to the HTML5 canvas which was much more mobile friendly than the Flash runtime that was intended for desktops. We made the case for hiring new animators for the influx of work. We were riding the cusp of what was technologically possible. Adobe Flash renamed their software to Adobe Animate. Things were never the same.

Here is some of the work from that frontier.

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Rich Media Development for Digital Signage in New York City

Broadway | 42nd st | 33rd Ave

HTML5 Banner bread & butter

Banner Town never sleeps. Please click on one of these to watch the HTML5 animation. These are three banners from thousands I have developed. Tip : If the link is unable to play, please turn off your Adblockers

Microsoft Intel Campaign

Microsoft

Samsung UHD Campaign

UHD

Holiday XBOX Bundle Campaign

Halo

Email Campaigns for Mobile and Desktop

Social Media

Brand Redesign

Banner Development for GeekSquad

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FreeYourSpeed_300x250

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FreeYourSpeed_160x600

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FreeYourSpeed_728x90

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Project Details

I accepted a full time freelance contract with Wunderman, in a hybrid role, 2 parts animator, 1 part developer, 1 part designer. It was vague but promising.

Over the next few years, my role molded into a position where I would be working across the banner, email, social, print, and digital teams to raise Wunderman’s overall creative profile across all digital capacities and make Best Buy look really great.