Modern Climate

GoDaddy Rebranding

Modern Climate needed a developer-designer-animator to help push and enormous amount of work in a short amount of time for the rebranding launch of godaddy.com.

It was a crowning first experience for any designer who might have found themselves suddenly in the throes of an agency that has taken more work than it can handle. I adapted to style guides and volunteered hours beyond my own recognizable limits to fine tune deliverables. I began to find my path of least resistance to creating “good” work among other inspiring and talented colleagues. I saw what my future could look like for the first time.

There were a handful of 16+ hour days.

It was too early in my career to understand that I needed to make backups of backups of backups… so this photo recovered from a destroyed USB is a trophy of my time there.

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